Yesterday I posted about the Invisible Children effort to bring world-wide notoriety to Joseph Kony. The New York Times has a piece today on the effort:
Since being posted on Monday, their video, “KONY 2012,” has attracted more than 50 million views on YouTube and Vimeo, generating hundreds of thousands of dollars in donations on the first day alone and rocketing across Twitter and Facebook at a pace rarely seen for any video, let alone a half-hour film about a distant conflict in central Africa.
The auditorium at Memorial High School was packed for yesterday's presentation by the Invisible Children organization.Though Mr. Russell is at a loss to fully explain it, he has clearly tapped into a vein of youthful idealism that the authorities the world over have been struggling — and failing — to comprehend and keep up with. YouTube said the popularity was driven by viewers in the United States and those younger than 25. Many parents, including at least one in the State Department, discovered the video only after their children showed it to them.